彙晟環球派出經驗豐富的(de)酒店(diàn)管理(lǐ)智庫市場(chǎng)調研專員(yuán)組成的(de)調研團隊，遵循客觀、專業、全面、精準、科學等原則，通(tōng)過對(duì)項目所在地旅遊市場(chǎng)及其周邊市場(chǎng)進行實質的(de)調查研究，包括項目地及其周邊的(de)經濟、文化(huà)、酒店(diàn)、旅遊、餐飲、會議(yì)、娛樂(yuè)等經營、發展情況，結合國家戰略規劃及當地政府的(de)規劃綱要，完成酒店(diàn)投資前的(de)市場(chǎng)調研，爲酒店(diàn)定位提供有力的(de)數據支持。

酒店(diàn)投資市場(chǎng)調研旨在爲實現酒店(diàn)目标市場(chǎng)信息而進行的(de)考察過程，包括投資前公司資金規劃、項目背景、投資環境、酒店(diàn)客源市場(chǎng)分(fēn)析、項目地塊條件優劣勢等問題所需相關信息及數據，并實現問題的(de)分(fēn)析研究結果、得(de)出科學的(de)投資依據。
通(tōng)常的(de)市場(chǎng)研究，彙晟環球市場(chǎng)調查戰略研究員(yuán)會把客戶、行業、目标消費群體等通(tōng)過調研信息聯系起來(lái)，并加以對(duì)資料和(hé)數據作系統的(de)收集、記錄、整理(lǐ)和(hé)分(fēn)析，爲項目投資提供科學的(de)信息及數據保障。

調研過程中，除了(le)研究酒店(diàn)所包含的(de)客房(fáng)、餐飲、宴會、會議(yì)等常規性經營業态，還(hái)針對(duì)比商業綜合體酒店(diàn)、餐飲；旅遊綜合體及度假小鎮、商業等不同業态，都是彙晟環球的(de)全面調研範圍。

Hui Sheng Global dispatched a team of experienced hotel management think tank Market Research specialists, following the principles of objectivity, professionalism, comprehensiveness, accuracy and science, to conduct a substantive investigation and study of the tourism market and its surrounding markets, including the economic, cultural, Hotel and tourism of the project site and its surrounding areas. With the development of tourism, catering, conference and entertainment, combined with the national strategic planning and the local government's planning outline, the market research before hotel investment is completed to provide a strong data support for hotel positioning.

The purpose of the hotel investment market research is to realize the information of the target market of the hotel, including the relevant information and data needed by the company's capital planning before investment, project background, investment environment, hotel customer market analysis, the advantages and disadvantages of the project site conditions, and to achieve the results of the analysis and study of the problem, and to draw a scientific conclusion. The investment basis of learning.

Usually, market research, market research strategy researchers will link customers, industries, target consumer groups through research information, and systematically collect, record, collate and analyze information and data to provide scientific information and data support for project investment.

In the course of the investigation, besides studying the regular business forms of hotel, such as room, restaurant, banquet and conference, it also aims at comparing the different business forms of hotel and restaurant in commercial complex, tourist complex, resort town and commerce, all of which are the comprehensive research scope of Huisheng Universal.