一個(gè)酒店(diàn)項目的(de)投資是否成功，最終取決于酒店(diàn)的(de)定位與市場(chǎng)需求的(de)結合，并以市場(chǎng)爲導向進行項目建設與運營，彙晟環球派出酒店(diàn)智庫戰略定位團隊，對(duì)項目所在地進行全面的(de)市場(chǎng)調研、評估，爲酒店(diàn)做(zuò)好前期的(de)定位和(hé)投資規劃。

酒店(diàn)定位策劃旨在從市場(chǎng)調研到項目定位、功能布局、土建設計要求、室内設計要求、機電設計要求、财務分(fēn)析等立項前期的(de)全部工作科學統籌，項目定位關聯到項目的(de)投資依據，爲項目的(de)長(cháng)遠(yuǎn)發展奠定基礎。

酒店(diàn)定位策劃是指根據市場(chǎng)調研的(de)數據，完成符合市場(chǎng)所能支撐及所需求的(de)項目定位方案。其定位的(de)核心範圍包括：建築物(wù)的(de)外觀風格、酒店(diàn)規模和(hé)檔次、酒店(diàn)經營的(de)業态、各盈利較好項目功能布局、酒店(diàn)的(de)主題風格、整個(gè)項目的(de)商業模式和(hé)運營模式等。彙晟環球酒店(diàn)定位，遵循特勞特定位理(lǐ)論，結合項目市場(chǎng)綜合情況，對(duì)項目實行戰略規劃、精準定位；使項目達到定位清晰，目标客戶明(míng)确，投資科學，最終提升項目的(de)綜合競争力，差異化(huà)的(de)商業模式及運營模式。

The success of a hotel project depends ultimately on the combination of the hotel's positioning and market demand, and on the market-oriented project construction and operation. The strategic positioning team of the hotel think tank will be sent out to conduct a comprehensive market research and evaluation of the project site, so as to make a good early positioning and investment for the hotel. Plan.

Hotel positioning planning aims at the scientific co-ordination of all pre-project work from market research to project positioning, functional layout, civil design requirements, interior design requirements, mechanical and electrical design requirements, financial analysis, etc. The project positioning is related to the investment basis of the project, laying the foundation for the long-term development of the project.

Hotel positioning planning refers to the completion of the project positioning plan which meets the market support and needs according to the market research data. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, the functional layout of better-profitable projects, Hotel theme style, the business model and operation model of the whole project. Huisheng Global Hotel positioning, following the Trau-specific positioning theory, combined with the comprehensive situation of the project market, the project implementation of strategic planning, accurate positioning; so that the project to achieve a clear positioning, clear target customers, scientific investment, and ultimately enhance the comprehensive competitiveness of the project, differentiation of business models and operating models.