HSG認爲，酒店(diàn)定位是酒店(diàn)投資經營中最重要的(de)部分(fēn)，是構建酒店(diàn)核心競争力的(de)關鍵。主要涉及市場(chǎng)需求，經營戰略，經營項目，核心競争力，建設面積，功能需求，投資預算(suàn)等。HSG根據收益管理(lǐ)的(de)原理(lǐ)，根據市場(chǎng)需求狀況及市場(chǎng)調研的(de)結論，完成符合市場(chǎng)所能支撐及所需求的(de)項目定位方案。其定位的(de)核心範圍包括：建築物(wù)的(de)外觀風格、酒店(diàn)規模和(hé)檔次、酒店(diàn)經營的(de)業态、酒店(diàn)的(de)主題風格、整個(gè)項目的(de)商業模式和(hé)開發模式等。HSG經過定位策劃，達到定位清晰，市場(chǎng)目标明(míng)确，主題與功能産品新穎獨特，區(qū)域聯動互動關系明(míng)朗，投資分(fēn)期合理(lǐ)，營銷渠道與戰略清楚的(de)目的(de)，并具有落地操作的(de)基礎。

HSG believes that hotel positioning is the most important part of hotel investment and management, and is the key to building the core competitiveness of the hotel. Mainly related to market demand, business strategy, business projects, core competitiveness, construction area, functional requirements, investment budget and so on. According to the principle of revenue management, according to the market demand situation and the conclusion of market research, HSG completes the project positioning scheme which meets the market support and demand. The core scope of its positioning includes: the appearance of the building style, hotel size and grade, hotel business format, Hotel theme style, the business model and development model of the entire project. HSG through positioning planning, to achieve clear positioning, clear market objectives, novel and unique themes and functional products, clear regional interaction, reasonable investment stages, clear marketing channels and strategies, and has the basis for landing operations.